The easiest way to send digital gifts and strengthen
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"The Blood & Treasure team was instrumental in the launch of THNKS.
They worked tirelessly as an extension of our team and were able to
get us to production on time and on budget. Strategy, design and
engineering, they were a key piece of it all ."
Co-Founder & CEO
Within a few months of launch, Thnks had signed agreements with several major accounts including
American Express, Facebook and Buzzfeed.
Today, Thnks is the only relationship building management system developed for sales, finance and
HR professionals. It is not another gift card, but a personalized digital gift sent with a few easy swipes
on a mobile device.
In a similar way to how Seamless simplified the corporate lunch, Thnks is modernizing enterprise
For every $10 the average American spends, $1 is spent on buying someone a gift.
The global digital gifting market is expected to grow to USD 160 billion by 2020.
It was crucial to make it easy for enterprise leaders to monitor, track, set goals for, and report on
all of the gifts coming into and out of an organization to ensure compliance with the gift-giving
policies of each corporation.
As Brendan explained at the outset: "The application must provide enterprise leadership with the
ability to set KPI goals against corporate gifting and to track ROI on those costs."
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© 2019 Blood & Treasure, LLC
Blood & Treasure, LLC
Blood & Treasure designs, builds and manages software applications on mobile and web.
Blood & Treasure, LLC
244 Fifth Avenue
New York, NY 10001
Tel: +1 646 479 2959
Blood & Treasure, Ltd
Ballsbridge, Dublin 4
Tel: +353 (0)74 915 1290
Following our human-centered design process, we created detailed wireframes to first reveal and
then optimize the experience we wanted users to have at every step of the flow, from the perspective
of the sender of a gift, their recipient, and a client admin.
iOS & Android
Ruby on Rails
Third Party Integrations:
Amazon, CashStar, Tango Card, SendGrid, SendWithUs, Segment.io, Mixpanel, Periscope, Docker, BitBucket Pipelines, Capistrano, Stripe
With completed wireframes in hand, the next steps were to
analyze each task in Jira and write the API document and
data schema in preparation for going into code.
Development of the first iteration of the product, or MVP
(Minimum Viable Product), was completed within 3 months.
Initially we were using TangoCard to manage most vendor
integrations, however we soon needed to integrate
Amazon's API to allow users to gift directly from the
Knowing that gifts in business strengthen relationships, Brendan Kamm, Co-Founder of Thnks,
saw an opportunity to create a better gifting system for the Fortune 500 that would enable
enterprise team leaders to more easily build strong relationships, both internally and with
clients and prospects, while remaining in compliance with corporate gifting policies.
The Thnks team commissioned Blood & Treasure to build the first version of its enterprise-focused
digital gifting platform with the following functionality:
a charity of choice.
This turned out to be more difficult than expected as we
needed access to Amazon's private API which Amazon was
reluctant to open to a start-up .
While waiting for Amazon to approve our application, we continued to use their public API and
implemented a fallback checkout process with instructions and a simplified gift presentation.