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Blood & Treasure, LLC

244 Fifth Avenue

New York, NY 10001

Tel: +1 646 479 2959


© 2019 Blood & Treasure, LLC

Blood & Treasure designs, builds and manages software applications on mobile and web.

what can we do for your company?

We're here to help. Let us know your contact details and our Managing Partner, Noel Guinane, will reply today and answer any questions you may have.

2nd Avenue Shopper is an iOS and Android application to help support and

promote 2nd Avenue businesses during the construction of a new subway

tunnel, running from 68th to 95th streets in Manhattan.

Get discovered, interact with customers, create deals

and build loyalty.

The Manhattan Chamber of Commerce, in partnership with the City Council of New

York and the Metropolitan Transportation Authority (MTA), wanted to help 2nd Avenue

businesses that had taken a hit from the lack of walk-in customers who avoided

2nd Avenue altogether because of the constant construction.


Many small businesses on 2nd Avenue had closed. Those that remained open reported

a 30% decline in revenue since construction started.


Blood & Treasure was asked to design and develop a hyper-local technology platform

on iOS and Android to attract customers back into merchant stores within the 2nd

Avenue construction zone.

To make the app useful to both merchants and consumers, we needed to build in multiple

features including video uploads, deals, push notifications, analytics and map functionality

on a very limited budget.


This is easy enough to do on one platform. Achieving it on both iOS and Android presented

a challenge in that both operating systems work a little differently. We needed to ensure that

the user experience was consistent across both platforms.


We were also racing to get the iOS app approved by Apple in time for the public launch

which we luckily managed to do.


New York City merchants are tough customers. We learned the value of having robust and

flexible software development processes in place from the beginning. In particular we credit

our Scrum process for making it easy to absorb client changes into our workflow, and deliver

the project on time and within budget.





Blood & Treasure, Ltd

Alexandra House

Ballsbridge, Dublin 4

Tel: +353 (0)74 915 1290