Wellthily partners with the top names in travel, work, and housing to

develop first-class healthy lifestyle programs for guests, employees and


Wellthily founders, Suzie Baleson and Jen Batchelor, were referred to Blood & Treasure

by another customer of ours. The brief was to create an Android application for luxury

hotels, to show their guests the top places to sweat, sip, shop and savor during their stay

at each hotel. 

Guests can also book classes, order workout kits and clothing, download top running

routes, or browse a library of travel-friendly workout videos & guided meditations – all

from the comfort of their room using tablets provided by each hotel

The first hotel selected for the pilot was The Refinery Hotel in the centre of the fashion

district in NYC, with 197 luxury hotel rooms. Wellthily were already hosting regular fitness

classes in this hotel. The Wellthily app was an extension of their service.

More Work

For the MVP, we used the Ionic Framework to build the mobile front end.With starter screens

from an external designer we completed the first iteration in 4 weeks. Key considerations

were integrating with the hotel’s system and being cognizant of buildingfor top brands

Zappos and Under Armour for the store component of the app, and DeepakChopra for the

video meditations.

Hyper-local promotions and daily deals platform for 2nd 

Ave merchants of the Manhattan Chamber of Commerce, 

to help support and promote their businesses.


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Our engineers thoroughly enjoyed working with the Wellthily team who have a keen eye

for design and a fantastic business model.

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Breadcrumbs is the first social app that makes finding and

connecting with friends and people near you romantic

and spontaneous.








Wellthily are a tribe of wellth warriors designing tech products

and experiences for healthy-minded beings on the go.

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Blood & Treasure is a software design + development agency.


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