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Blood & Treasure LLC
244 Fifth Avenue
New York, NY 10001
Tel: +1 646 479 2959
© 2019 Blood & Treasure, LLC
Blood & Treasure designs, builds and manages software applications on mobile and web.
is a European sports marketing platform helping professional clubs and organizations increase conversion rates and revenue through digital games.
iOS & Android Hybrid
Ruby on Rails
Third Party Integrations
Facebook, Twitter, Google+, Fortumo, Allied Wallet, SendGrid, Opta Sports, Infostrada, Google Analytics, Mixpanel
Blood & Treasure Ltd
Ballsbridge, Dublin 4
Tel: +353 (0) 74 915 1290
Five million people in Ireland and the UK and more than 30 million Americans play fantasy
sports games online. The Fantasy Football market is estimated at $70 billion worldwide.
Our team designed and developed the entire platform,
including a unique Pick-5 Fantasy Game for GAA and
Premier League matches. We also added a Predictor
Game, allowing fans to predict the match winners.
Through its FanFeud.co.uk product, which we also
developed, Sportego became the first mobile platform
to offer cash-based fantasy football on Premier League
Initially too much manual work was needed to create
and manage games live so we automated the games
via 3rd party integrations, primarily Opta and Infostrada.
Also, our options for integrating payment processors
Watching the game itself isn’t good enough for many sports fans. Watching individual player
performance for the purposes of fantasy sports has become a driving competitive force.
According to AppLovin, there is a projected total of 1.62 billion hours of fantasy football eyeballs
that can be tapped for advertisers via mobile technology.
Sports clubs, leagues and organizations want their own mobile-optimized fantasy sports platform
based on their own teams, players and results, while established brands see fantasy sports leagues
as a powerful marketing and communications tool.
Sportego founder, Trevor Keane, hired Blood & Treasure to design and develop a mobile-optimized
fantasy sports platform to enable sports clubs, leagues and brands to create and manage their own
fantasy sports games.
The purpose of the app was to enhance fan participation and heighten brand awareness, while
enabling data capture and increasing revenue for clients of the platform.
were limited since easy integrations like Stripe, Balanced and Paypal do not permit betting platforms.
We ended up integrating with AlliedWallet, Skrill, Neteller and Fonix which required changes to the
platform to maximize security for users.
We also needed to account for managing different sports and games depending on client preference
and quickly create new designs for major clients including SSEAirtricity and the Leinster and Munster
The biggest challenge was adapting the platform to allow players to bet or play for free. We needed
to comply with the laws for online betting and pass an official test from a UK government-appointed
Within two weeks of launching in the UK, we added a second major British Football Club - Chesterfield
FC, after West Bromwich Albion. With clients now including Leinster GAA, Munster GAA, West
Bromwich Albion FC, Chesterfield FC and Bury FC, as well as Basketball Ireland and SEE Airtricity,
the Sportego platform is well-positioned in the fantasy football niche.
It is also becoming well established among major sports clubs and associations looking for a technology
solution that will allow them to connect more effectively with their fan base.
We are proud that our lead developer working on the product was subsequently appointed CTO of
Sportego. We were also delighted when the Enterprise Ireland awarded High Potential Start-Up (HPSU)
status to the company, positioning it nicely for additional investor funding.