Sportego founder, Trevor Keane, hired Blood & Treasure to develop a white label platform to help any club or league to enhance fan participation and heighten brand awareness, while enabling data capture and increasing revenue potential.
Our team designed and developed the entire platform, including a unique Pick-5 Fantasy Game for GAA and Premier League matches. We also added a Predictor Game, allowing fans to predict the match winners. Through its FanFeud.co.uk product that we also developed, Sportego became the first mobile platform to offer cash-based fantasy football on Premier League games.
One challenge we faced was that initially too much manual work was needed to create and manage live games so we automated the games via 3rd party integrations, primarily Opta and Infostrada.
Also, our options for integrating payment processors were limited since easy integrations like Stripe and Paypal do not permit betting platforms. We ended up integrating with AlliedWallet, Skrill, Neteller and Fonix which required changes to the platform to maximise security for users.
The biggest challenge was adapting the platform to allow players to bet or play for free. This necessitated complying with European laws for online betting and passing official tests from a government-appointed test house.