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Blood & Treasure LLC

244 Fifth Avenue

New York, NY 10001

Tel: +1 646 479 2959

hello@bloodandtreasure.com

© 2019 Blood & Treasure, LLC

Blood & Treasure designs, builds and manages software applications on mobile and web.

what can we do for your company?

We're here to help. Let us know your contact details and our Managing Partner, Noel Guinane, will reply today and answer any questions you may have.

                   is a European sports marketing platform helping professional clubs and organizations increase conversion rates and revenue through digital games.

The Stack

Mobile:

iOS & Android Hybrid

Frontend Web:

BackboneJS, Bootstrap, Javascript

HTML, CSS

Backend:

Ruby on Rails

Database:

Postgres

Third Party Integrations

Facebook, Twitter, Google+, Fortumo, Allied Wallet, SendGrid, Opta Sports, Infostrada, Google Analytics, Mixpanel

Real-time fantasy sports gaming on mobile and web.

Blood & Treasure Ltd

Alexandra House

Ballsbridge, Dublin 4

Tel: +353 (0) 74 915 1290

CHALLENGE

Five million people in Ireland and the UK and more than 30 million Americans play fantasy

sports games online. The Fantasy Football market is estimated at $70 billion worldwide.

Our team designed and developed the entire platform,

including a unique Pick-5 Fantasy Game for GAA and

Premier League matches. We also added a Predictor

Game, allowing fans to predict the match winners.

 

Through its FanFeud.co.uk product, which we also

developed, Sportego became the first mobile platform

to offer cash-based fantasy football on Premier League

games.

 

Initially too much manual work was needed to create

and manage games live so we automated the games

via 3rd party integrations, primarily Opta and Infostrada.

 

 Also, our options for integrating payment processors

Watching the game itself isn’t good enough for many sports fans. Watching individual player

performance for the purposes of fantasy sports has become a driving competitive force.

 

According to AppLovin, there is a projected total of 1.62 billion hours of fantasy football eyeballs

that can be tapped for advertisers via mobile technology.

 

Sports clubs, leagues and organizations want their own mobile-optimized fantasy sports platform

based on their own teams, players and results, while established brands see fantasy sports leagues

as a powerful marketing and communications tool.

Sportego founder, Trevor Keane, hired Blood & Treasure to design and develop a mobile-optimized

fantasy sports platform to enable sports clubs, leagues and brands to create and manage their own

fantasy sports games.

 

The purpose of the app was to enhance fan participation and heighten brand awareness, while

enabling data capture and increasing revenue for clients of the platform.

DEVELOPMENT & IMPLEMENTATION

were limited since easy integrations like Stripe, Balanced and Paypal do not permit betting platforms.

We ended up integrating with AlliedWallet, Skrill, Neteller and Fonix which required changes to the

platform to maximize security for users.

 

We also needed to account for managing different sports and games depending on client preference

and quickly create new designs for major clients including SSEAirtricity and the Leinster and Munster

GAA.

 

The biggest challenge was adapting the platform to allow players to bet or play for free. We needed

to comply with the laws for online betting and pass an official test from a UK government-appointed

test house.

Within two weeks of launching in the UK, we added a second major British Football Club - Chesterfield

FC, after West Bromwich Albion. With clients now including Leinster GAA, Munster GAA, West

Bromwich Albion FC, Chesterfield FC and Bury FC, as well as Basketball Ireland and SEE Airtricity,

the Sportego platform is well-positioned in the fantasy football niche.

 

It is also becoming well established among major sports clubs and associations looking for a technology

solution that will allow them to connect more effectively with their fan base.

 

We are proud that our lead developer working on the product was subsequently appointed CTO of

Sportego. We were also delighted when the Enterprise Ireland awarded High Potential Start-Up (HPSU)

status to the company, positioning it nicely for additional investor funding.

RESULTS

COMPANY

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PROCESS