Sportego is a global fantasy sports developer platform offering white label apps and Match Day solutions for sports clubs, associations and leagues.

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Blood & Treasure, LLC © 2016 | All rights reserved. 

Blood & Treasure is a software design + development agency.


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Helping premier league clubs and national sports associations

to increase engagement with their fans.

Sportego founder, Trevor Keane, hired Blood & Treasure to develop a white label platform to help any club or league to enhance fan participation and heighten brand awareness, while enabling data capture and increasing revenue potential.

Our team designed and developed the entire platform, including a unique Pick-5 Fantasy Game for GAA and Premier League matches. We also added a Predictor Game, allowing fans to predict the match winners. Through its product that we also developed, Sportego became the first mobile platform to offer cash-based fantasy football on Premier League games.


One challenge we faced was that initially too much manual work was needed to create and manage live games so we automated the games via 3rd party integrations, primarily Opta and Infostrada.

Also, our options for integrating payment processors were limited since easy integrations like Stripe and Paypal do not permit betting platforms. We ended up integrating with AlliedWallet, Skrill, Neteller and Fonix which required changes to the platform to maximise security for users.

The biggest challenge was adapting the platform to allow players to bet or play for free. This necessitated complying with European laws for online betting and passing official tests from a government-appointed test house.

Five million people in Ireland and the UK play fantasy sports games while America is in the midst of a fantasy sports revolution that is changing the way sports fans interact with one another.

With more than 30 million Americans playing fantasy sports, today’s sports fans spend as much time predicting the performance of professional athletes as Wall Street investors spend predicting stocks and bonds.

The Fantasy Football market alone is currently estimated at $70 billion worldwide.

Looking to the future

Within two weeks of launching in the UK, we added a second major British Football Club: Chesterfield FC, after West Bromwich Albion. With clients now including Leinster GAA, Munster GAA, West Bromwich Albion FC, Chesterfield FC and Bury FC, as well as Basketball Ireland and SEE Airtricity, the Sportego platform is well-positioned in the fantasy football niche. It is also becoming well established among major sports clubs and associations looking for a technology solution that will allow them to connect more effectively with their fan base.

We are proud that our lead developer working on the product was subsequently appointed CTO of Sportego. We were also delighted when the Enterprise Ireland awarded High Potential Start-Up (HPSU) status to the company, positioning it nicely for additional investor funding.