< Previous case
< Previous case
Next case >
© 2019 Blood & Treasure, LLC
Blood & Treasure designs, builds and manages software applications on mobile and web.
Miss USA is part of the Miss Universe Organization which provides a
global platform for more than 10,000 women annually through
partnerships with charities, sponsors, brands and TV networks.
Exclusive content and latest happenings at the
Miss USA beauty contests.
Beginning as a local bathing beauty competition in 1952, the contest has evolved
into an international annual tradition dedicated to empowering women by instilling
the message of being "confidently beautiful". Today their annual beauty pageants
are distributed in more than 190 countries worldwide and seen by more than half a
billion people annually.
Blood & Treasure was tasked with building the iOS mobile app and the Ruby on Rails
backend. Throughout the development our team was keenly aware of the global
reach of the Miss Universe brand combined with the star-quality of the participants.
Co-Founder & COO
The Miss Universe Organization wanted to bring the contests alive on mobile by featuring
contestant bios, interviews, exciting trivia, videos and polls, as well as the ability to vote for
contestants and view live shows.
We had a great design team to work with and are consequently proud of how
the app turned out.
The biggest challenge with packing so much functionality into a mobile app is keeping
the interface simple and easy to navigate so that users enjoy interacting with the
content and sharing it with their friends.
Blood & Treasure LLC
244 Fifth Avenue
New York, NY 10001
Tel: +1 646 479 2959
Blood & Treasure Ltd
Ballsbridge, Dublin 4
Tel: +353 (0)74 915 1290