Miss USA is part of the Miss Universe Organization which provides a
global platform for more than 10,000 women annually through
partnerships with charities, sponsors, brands and TV networks.
Beauty in the palm of your hand.
Beginning as a local bathing beauty competition in 1952, the contest has evolved
into an international annual tradition dedicated to empowering women by instilling
the message of being "confidently beautiful". Today their annual beauty pageants
are distributed in more than 190 countries worldwide and seen by more than half a
billion people annually.
Blood & Treasure was tasked with building the iOS mobile app and the Ruby on Rails
backend. Throughout the development our team was keenly aware of the global
reach of the Miss Universe brand combined with the star-quality of the participants.
Co-Founder & COO
eModal is the world’s largest port community system, used
extensively throughout North America, to help manage
container tracking, gate control and port fee payments.
Based in NYC, the LiquidTalent hiring platform on web and
mobile is crafted to connect the world’s most exceptional
talent with professional opportunities on demand.
For the 2016 contests, the Miss Universe Organization wanted to bring the contests
alive on mobile by featuring contestant bios, interviews, exciting trivia, videos and polls,
as well as the ability to vote for contestants and view live shows.
Luckily we had a great design team to work with and are consequently proud of how
the app turned out. The first version of the platform is going live in Summer 2016 and
we are excited to see the market response.
The biggest challenge with packing so much functionality into a mobile app is keeping
the interface simple and easy to navigate so that users enjoy interacting with the
content and sharing it with their friends.
Blood & Treasure, LLC © 2016 | All rights reserved.
Blood & Treasure is a software design + development agency.
+1 929 248 8108
+ 353 (0) 83 153 2855
Have a project in mind? We can help with everything from
ideation and design to development and launch.