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Blood & Treasure, LLC
244 Fifth Avenue
New York, NY 10001
Tel: +1 646 479 2959
© 2019 Blood & Treasure, LLC
Blood & Treasure designs, builds and manages software applications on mobile and web.
2nd Avenue Shopper is an iOS and Android application to help support and
promote 2nd Avenue businesses during the construction of a new subway
tunnel, running from 68th to 95th streets in Manhattan.
Get discovered, interact with customers, create deals
and build loyalty.
The Manhattan Chamber of Commerce, in partnership with the City Council of New
York and the Metropolitan Transportation Authority (MTA), wanted to help 2nd Avenue
businesses that had taken a hit from the lack of walk-in customers who avoided
2nd Avenue altogether because of the constant construction.
Many small businesses on 2nd Avenue had closed. Those that remained open reported
a 30% decline in revenue since construction started.
Blood & Treasure was asked to design and develop a hyper-local technology platform
on iOS and Android to attract customers back into merchant stores within the 2nd
Avenue construction zone.
To make the app useful to both merchants and consumers, we needed to build in multiple
features including video uploads, deals, push notifications, analytics and map functionality
on a very limited budget.
This is easy enough to do on one platform. Achieving it on both iOS and Android presented
a challenge in that both operating systems work a little differently. We needed to ensure that
the user experience was consistent across both platforms.
We were also racing to get the iOS app approved by Apple in time for the public launch
which we luckily managed to do.
New York City merchants are tough customers. We learned the value of having robust and
flexible software development processes in place from the beginning. In particular we credit
our Scrum process for making it easy to absorb client changes into our workflow, and deliver
the project on time and within budget.
Blood & Treasure, Ltd
Ballsbridge, Dublin 4
Tel: +353 (0)74 915 1290